If success stories want to talk, one of the best examples of today is within the world of video games.
This is Fortnite, the game that will undoubtedly go down in history due to the success it achieved (and still has) a few weeks after its launch in 2017.
After several years of waiting after Epic Games announced that it was working on a new videogame, it reached the Fortnite Save The World market and shortly afterwards the launch of another free and multiplatform game mode, conquered millions of players around the world. .
Fortnite Battle Royale, inspired by another video game released that same year, exceeded all expectations and achieved a resounding success.
Versions of Fortnite
As mentioned above, Fortnite has two game modes presented during the same year (2017): Fortnite Save The World and Fortnite Battle Royale.
In the first, the game takes place in a post-apocalyptic environment where a few survivors confront the zombies that are born of terrible storms.
Players must complete a series of missions including the construction of fortresses and shields to protect themselves from the attack of the monsters and also return normality to the planet.
In the second and most popular game mode, players land on an island along with 99 other competitors. Once there they must find the weapons that are located in unknown places as well as different materials to build shelters and hide from their enemies.
At the beginning of the game you can choose if you want to play alone, with another player or in a team of up to four participants.
As the game progresses, competitors must find a way to eliminate the others since the winner of the game is the last one left alive.
Fortnite in numbers
It is possible that this little description of the game does not seem to be the great thing, but the truth is that its figures show that anyone who comes to think that, is totally wrong.
The paid version of the game just two months after its launch managed to surpass one million sales.
But to the surprise of many, the free version Fortnite Battle Royale was the one that gave its creators an estimated profit of 126 million dollars by the end of 2017, year of its launch.
Fortunately for Epic Games this figure continued to grow, ranking according to Forbes magazine for April 2018 at 296 million dollars.
The game today has more than 200 million users and is available on seven platforms: iPhone, Android, PC, Mac, Xbox One, PlayStation 4 and Nintendo Switch. All these players translate into hundreds of millions of dollars in monthly income for their creators.
The question that perhaps many will be asking at this moment is how a free version can generate profits. The answer is that according to statistics, 7 out of 10 players invest real money to improve their warriors and get the famous battle pass.
Even, it is said that some players have invested much more money than it costs on average a video game.
By 2018, Fortnite had generated more profits than any other game in history since the video game industry was created.
Games of this type, that is, they are free but they generate money through small transactions have contributed to the growth of the sector.
How did Fortnite achieve so much success?
As we mentioned at the beginning, Fortnite is an example of a success story and it is well worth analyzing some of the aspects that allowed it to rise as a foam and, most importantly, to stay within a constantly changing field.
A product that is free and of good quality will obviously be a success. For gamers it is difficult to find something like that and in doing so, it is not surprising that they will gladly invest some money in getting improvements to increase their chances of winning the competition.
On the other hand, the design of the game is quite nice, colorful, fun and friendly which allows people accustomed to video games to be attracted to this interface.
The characters have quite nice features even with a certain air of caricature, which attracts much more to children and those who are not familiar with video games.
In addition to this, they do things that turn out to be totally different like dancing when they win. So much is the acceptance that the public has had with this type of characters that some of these dances have become viral and have gone from the game to reality.
Having the possibility to play on different platforms is another point in favor of Fortnite.
Fortnite players have no chance to get bored because updates are made very often taking into account the suggestions made by the users themselves.
In each update new elements, rewards, weapons, locations, challenges, etc. are incorporated. In addition, the limited events with which the skills of the competitors are put to the test bring excitement and freshness to the game.
As an example of what Epic Games does to keep fans entertained and always on the lookout is the announcement about the possible completion of a Fortnite World Cup in 2019.
But the best ally that the creators of Fortnite have had to boost their success have been the players themselves, who have taken it upon themselves to popularize it in different ways, including by spreading the word and using YouTube.
Ultimately, the result of the success of Fortnite is a combination of many factors but mainly a dedicated and constant work of the entire team that works every day so that the product continues to guarantee players fun, excitement and be able to continue maintaining us hooked.
The results of this effort are obvious and are rewarded with gains never before seen in the sector.